Past Events

HSMAI & HFTP Holiday Party 2024

During this webinar, we’ll share local case studies and resources as you finalize your budgets for 2025.

Feeling overwhelmed and drained by stress and burnout? It’s time to take control!

Learn how hotels can gain a competitive advantage in the Southern California market.

Delicious dinner, Holiday games, networking with industry hospitality professionals, raffles and more!

Stay Ahead of the Curve with Our Hotel Data Insights!

Stay Ahead of the Legal Game LA Hospitality Legal Updates

Learn is revenue management and why it is important for your hotel’s success

Hospitality professionals connecting with your peers wanting to expand their network, share insights, and learn from others? Join us!

Join us for a fun-filled night at Dodger Stadium, where HSMAI and HFTP come together to celebrate and connect with industry professionals.

Learn what is metasearch and the nuances of different channels

Learn about the current digital trends impacting hotel marketing.

Join us at the Four Seasons Hotel Los Angeles at Beverly Hills to celebrate this holiday season!

This session will give you an overview of the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media (SM) as strategies for your marketing efforts.

Cash bar and networking 5-8 PM, complimentary appetizers 6-7 PM, including; Beef Gyoza, Short Rib Sliders, and Yellowtail Tostadas, raffle prizes, and more.

During this program Adam Burke will share the 2023 Los Angeles tourism forecast and more.

To grow your organization, you must first grow yourself, then grow your people - organizational growth will follow as a result. As John C. Maxwell says, “Leadership is developed daily, not in a day” so let’s start TODAY!

Addressing the changes to HR and employment in the hospitality industry due to the pandemic.

Learn new approaches to help you and your team to grow revenue and increase margins in a virtual and now hybrid world.

How to create opportunities out of obstacles! Knowing your purpose, making empowering choices, and turning obstacles into opportunities.

Learn how to create Real Conversations - and Opportunities - on LinkedIn!

Join us at the Shore Hotel to celebrate this holiday season!

Learn how group and meetings business has changed dramatically as a result of the COVID-19 pandemic, and how to get it back!

In this session, we will review the hospitality industry’s national performance and forecast for the state of California, Los Angeles, and surrounding areas.

How to Lead the Comp Set in 2022

The Ultimate Vehicle to Drive Profitability, Loyalty & Innovation

In this session will learn how Google search works and how hotels can utilize and optimize it.

Understand what the “Yellow” tier means for business

Career Opportunities for Hospitality Students - Panel Discussion

"Learn to Be a Cold Calling Ninja"

Powerful negotiation strategies that win!

Learn the risk hotels face as a result of recent COVID-19 legislation.

YTD Los Angeles pace + Market and region trends, opportunities, and potential challenges we may face closing out 2020.

Leaving the Hospitality Industry

Why Building A Personal Brand Matters In Today's Marketplace

LinkedIn Profile Optimization

Resumes, Interviews & Virtual Meeting Best Practices

"The State of Employment in the Hospitality Industry and YOU"

11 AM - 12 PM

Zoom Webinar from 11:00 AM-Noon - 5 Key Digital Marketing Strategies with Limited to No Budget!

Zoom Webinar from 11:00 AM-Noon - Strategies and Discussion on How to Meet Guest Needs Post COVID-19 and Beyond

Join your friends and colleagues from 4:00 - 5:00 PM for our Zoom Webinar hosted by HSMAI Los Angeles and HFTP Los Angeles.

Join your friends and colleagues from 11:00 AM - 12:00 PM for our Zoom Webinar hosted by HSMAI Los Angeles.

Join your friends and colleagues from 5:00 - 6:00 PM for a Virtual Happy Hour hosted by HSMAI Los Angeles.

Please make sure that you login and update your information on your portal. Memberships that have expired will continue until June. Please make sure to update your email and address. Let us know if your hotel is running or closed and what you are doing. We are here to help, please let us know how we can help you!

At our Market Outlook and Opportunities for Los Angeles luncheon we will hear from Wendy Kheel, VP of Tourism Insights at LATCB, Jorge Azpeitia, Director of Strategic Development at DKN Hotels, and Kelly Popp, Senior Director of Business America West at SHR and learn about the current status of our L.A. market and what the future looks like for our dynamic city!

A discussion on how your hotel can adapt and compete in an independent and brand dominated market.

“Join us at the beautiful brand new Banc of California Stadium, home of the Los Angeles Football Club, as we embark on a journey across Southern California through many of the exciting attractions that make Los Angeles a world class tourism destination every year!

2019 "MOOLA" Market Outlook and Opportunities for Los Angeles

You are invited to sail with us in an evening honoring our HSMAI Los Angeles members! 

HSMAI Los Angeles presents the 4th Annual Best of the Best Hotel Awards Gala. Join us at the California Science Center as we honor our hospitality industry with a full hosted bar event, We will kick it off with a Cocktail Reception and a Silent Auction benefitting our Partner Charity Imagine LA followed by our Awards Dinner.

In this 4 hour training session with Sabre we will start by reviewing how travel agents shop for hotels in the GDS. Each participant will receive a copy of their existing “GDS Brochure” (HOD - Hotel Property Description in GDS) and as a group, we will discuss data and revenue management strategies to improve GDS production. At the conclusion of the session, participants will have a personalized GDS strategy that can be implemented immediately.

Let’s close out the year strong with our last forecasting event of the year to be held at The L.A. Grand Hotel Downtown!

The best kind of guest is one that keeps coming back to you over and over again.

At a time when it feels like hotels are popping up on every street, where do we turn when demand is shrinking but ownership expectations are still growing?

Presented by Los Angeles Tourism & Convention Board

We will be presenting the check to 2 Hands 2 Cans, our Charity from the Silent Auction at the Best of Best Hotel Awards Gala.

HSMAI Los Angeles presents the 3rd Annual Best of the Best Hotel Awards Gala. It will be an evening honoring your hotel industry peers. This year's award ceremony will be the biggest ever so stay tuned for more details as they unfold!

Southern California Lodging Forecast presented by CBRE Hotels & Visit California

Come and relax with drinks and appetizers while networking with your industry peers.

Los Angeles Travel Summit, A conversation with the Los Angeles DMO and CVB leaders on how they are driving demand to Los Angeles.

Top industry leaders in global business travel discuss techniques to attract and optimize the highly coveted bookings of the business traveler.

During this program we will recap our successes from 2016 and hear from key Industry leaders on trends, opportunities, and potential challenges we may face in 2017

HSMAI Los Angeles is pleased to partner with Project Angel Food this holiday season! During our 2nd Annual Best of the Best Awards, our charity silent auction raised funds that will help support this essential, life-giving, organization.

Best of the Best Awards Gala