Join us for a webinar hosted by HSMAI Los Angeles on emerging digital marketing trends in 2024 and how they are shaping the future of hospitality. Craig Carbonniere of Milestone Inc will share how hotels can gain a competitive advantage in the Southern California market.
1. Personalization in Hospitality Digital Marketing:
· Understand the significance of tailored experiences for guests
· Explore technologies to harness data and insights for personalized marketing campaigns
· Case studies highlighting successful personalization initiatives in hospitality
2. Image and Video Optimization:
· Techniques for optimizing images and videos for various digital platforms using Artificial Intelligence
3. Dominating Google Search Generative Experience:
· Learn about Search Generative Experience and how Google is using AI today
· Strategies to enhance your online presence and visibility in search results
4. AI Content Development:
· Explore the role of Artificial Intelligence in shaping website content
· Tools and platforms for content intelligence, creation, optimization
· Live examples showcasing the impact of AI on content marketing in hospitality
5. Website Design for Enhanced User Experience:
· Importance of responsive and user-friendly website design in the hospitality industry
· Key elements of an effective website design that drives conversions
· Trends in website design tailored for mobile devices and user accessibility
6. Capturing Demand from Local Events:
· Unlock the potential of local event marketing to boost brand visibility and engagement
· Case studies of successful event calendars and their impact on revenue growth
Craig Carbonniere Jr of Milestone Inc. is a hotel industry veteran and Certified Hospitality Digital Marketer (CHDM). He also serves on the HSMAI Marketing Advisory Board and is the Past President of the HSMAI Los Angeles Chapter.
Craig earned the award as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization and is a trusted advisor for developing hotel e-commerce strategies.
