If you’re like most salespeople you can think of a million excuses not to cold call because – let’s face it – you hate it. The rejection and sense of failure are tough to take. But cold calling is necessary to success since new business often accounts for as much as 50% of your production. This engaging live online workshop will help take the stress out of cold-call days and improve your hit ratio.
Cold calling has never been tougher. As soon as the prospect figures out you’re a sales person the immediate responses are “no budget,” “we’re in a purchasing freeze”, or “call me in six months if things are any better.” But we all know that there is always money available to buy something that provides real value to the prospect. The trick is to get your value proposition in front of the prospect in such a compelling way that you turn off the automatic “no” response.
Key Takeaways:
Jonathan Wisniewski
Director, Strategic Partnerships | Certified Trainer
Dale Carnegie Training
With more than 20 years of experience as a trainer, Jonathan’s philosophy is to engage clients in the learning process and leverage their experience and strengths while inspiring sustainment for improved personal and professional breakthroughs. He is certified as a trainer in the areas of: human relations, sales, conflict management, leadership, presentation skills, process improvement, communications, change management, and online delivery.
Throughout his career, Jonathan has notable experience in leading training for the US Navy, Southern California Edison, Kaiser Permanente, and the Los Angeles Police Federal Credit Union. As the Director of Strategic Partnerships, he enjoys partnering with organizations of all sizes, working with leadership to evaluate strengths and opportunities for improvement, creating a recipe for success, and then training and coaching individuals and teams through the transformation process as they achieve and often exceed their goals.
Jonathan is passionate about Dale Carnegie training because it aligns with his goal in life: to help others recognize their untapped potential and then achieve the unachievable.
