The best kind of guest is one that will keep coming back to you each time they are looking for the service that you offer, this is pretty straightforward. What isn’t straightforward is figuring out how to turn the many different guests that we capture through the dozens of marketing channels we utilize into guests that will book their experience directly through us going forward, and continue to look to us to create that experience for them each time they want that service.
In our next HSMAI event for 2018, we will host a variety of speakers on an expert panel to discuss how SEM and SEO practices can help capture guests high in the booking funnel and drive them into booking directly with you, how to create, set up, and manage a successful loyalty program, and how to design and facilitate a successful digital marketing strategy!
Andrea Archer
Director of Hotel Partnerships
Stash Hotel Rewards
Andrea makes sure your next trip isn’t the same-old same old. She cut her teeth in the telecommunications industry, but her love of travel and small business steered her to independent hotels. Specifically, to Stash Hotel Rewards, the top-rated rewards program for independent hotels. At Stash, Andrea brings the best independent hotels together to create a powerful network that helps hotels stay independent and competitive in an ever-changing industry. This means spirited travelers (like Andrea) can earn free nights for their travel, without being restricted to chain hotels.
Andrea is committed to developing future leaders through mentoring and networking. Andrea has an uncanny ability to work a round of golf into most trips. She never says no to waterskiing. And can throw a mean cocktail party at a moment’s notice.
Mike Schmitt
CEO
Clairvoyix
With over 25 years of software industry experience, including eighteen years in management positions, Mike has worked in nearly all functional areas of the software industry. Prior positions include the Executive Director, Systems and Software for Océ Printing Systems USA, as well as the Director, Systems and Software for Siemens Nixdorf Printing Systems.
During Mike’s tenure at Siemens the company grew from essentially a start-up to over $350 million in annual sales. Mike’s pre and post-sales software support group supported over 2,000 customers at a National level, including numerous marquee companies such as: American Express, Wells Fargo Bank, Wal-Mart, AT&T, Sprint, and Allstate.
Mike holds a Bachelor of Science, Computer Science degree from California State University, Long Beach and a Masters of Business Administration from Nova Southeastern University.
Maggie Jackson
Founder & President
Rose Public Relations
Maggie Jackson is owner of Rose Public Relations, where she manages a portfolio of hospitality, entertainment and lifestyle clients. With almost 10 years in the hospitality industry, Maggie has developed strategic public relations campaigns with social media and influencer marketing components for hotels and resorts around the world, including: The Venetian and Palazzo Resorts in Las Vegas; Esperanza, An Auberge Resort in Cabo San Lucas; Wequassett Resort and Golf Club in Cape Cod; Sereno Hotels in St. Barth and Lake Como, Italy; Gansevoort Turks & Caicos; The Chamberlain and Montrose West Hollywood in Los Angeles. She has secured her clients in high-profile media outlets such as Vogue, Marie Claire, Travel + Leisure, Departures, Los Angeles Times, The New York Times, “Live with Kelly & Ryan,” Bravo TV and more.
Prior to founding Rose PR, Maggie practiced at Murphy O'Brien Public Relations in Los Angeles where she executed campaigns for hotels and restaurants. Maggie began her career in Las Vegas representing hotels, shows and nightlife venues. She received a bachelor's degree in broadcast journalism from The University of Texas at Austin. She is a member of the Public Relations Society of America and resides in Pasadena.
Jason Heidemann
Lead Content Specialist
Expedia Group
Jason Heidemann is a Lead Content Specialist for Expedia Group, working across numerous Expedia-owned brands including Travelocity, Orbitz and Cheap Tickets among others. As a content specialist, he is responsible for writing, editing, managing and promoting blog content, generating assets for emails and landing pages and the creation and curation of social content across multiple brands. Occasionally he is the written voice of the Travelocity Roaming Gnome and has even gone on tour with him.
Prior to joining Expedia Group, Mr. Heidemann spent 8 years in the role of editor at Time Out, an international collection of weekly publications. He is also a former Chicago Tribune columnist and for seven years served as a part-time professor at Columbia College Chicago—the largest privately funded arts college in the country. In that role, he taught public speaking as well as two social media marketing courses including “Social Media and PR Marketing” and social “Social Change Communications.” He’s also appeared as a regular correspondent on various television programs on CBS, ABC and FOX. He lives in downtown Los Angeles.
